All Aboard!: The Story of Joshua Lionel Cowen & His Lionel Train Company

What a great book, Mr Hollander tells a great story in plain words about the beginning of the Lionel Corporation, thru its hay day, its down fall, to the years around the early 2000's

Simply put, Hollander has written and compiled the highest quality, most comprehensive, and most readable book about the history of the Lionel electric train company that has ever been done. I make that claim while scanning my bookcase holding 45 books on electric toy trains, the majority of them dealing with Lionel, indisputably the penultimate brand name in America, at least where toy trains are concerned.Hollander writes of the origin and the evolution of Lionel trains from their beginning around 1900 through their status at the commencement of the 21st century, including their near death in 1969 and their miraculous resuscitation by the General Mills cereal company in 1970. Don't be alienated by the earlier statement that this is a history book. It is in no way a dry rehashing of facts, dates and dollars such as comprise boring histories. On the contrary, "All Aboard!" is more of a love story, for Hollander is truly in love with his subject, and his excitement in telling us about the Lionel legend carries the reader through the book on wings of delight.Highly descriptive text leaves us with a wonderful acquaintanceship with Lionel's parent, Joshua Lionel Cohen (who "Americanized" his name to Cowen), shows us the birth of his baby, draws us word pictures of that baby's successes and failures, its grand leaps of inventiveness and its faltering steps of failure in the changing business and economic climate of a century of American enterprise. Along the way, we are presented with copious visual reinforcement (both in color and in black and white) of the story that the text is weaving for us. We see photographs of the movers and shakers of this great company, some of the wondrous trains that they produced, and some of the expert art work that marketed those trains to the boys and fathers (and girls and mothers, too) of 20th century America. That art work, in annual catalogs and in magazine and newspaper advertisements, forged an emotional bond between American youth and the Lionel Corporation that endures today despite changing fortunes and changing ownership. Its effect on our culture has been phenomenal and is clearly addressed in Hollander's book.I can levy only two criticisms against "All Aboard!" The first is that I sometimes find the page layout annoying in that many sidebars and notes are included to give us insights into Lionel's executives, competitors, and plans. These are valuable and interesting, but they do interrupt the flow of the main text. The reader must either pause to read the sidebars or else ignore them at first and then return to them later. The second criticism is that the final chapter, which is the only "revised and updated" part of the book since its original release in 1981, lacks the intimate, revealing analysis that gives the rest of the book its finesse. The first eight chapters read as though Hollander had been an insider at the Lionel Corporation for its eighty-one years of birth, growth and turmoil, where

This is one of my best books about Lionel trains. Profusely illustrated with photos of Joshua Lionel Cohen and the people that helped make Lionel a giagantic toy train builder. This is a book you're sure to read over and over.

All Aboard! The Story Of Joshua Lionel Cowen & His Lionel Train Company is the fascinating story of the man who made the electric toy train one of the most popular toys for boys and hobbies for grown men in the last century. Published in part to celebrate the Lionel Train Company's 100th Anniversary, All Aboard! is also a testament to how this producer of toy trains dealt with the competition of electronic games at the end of the 20th century and is experiencing a surge of popularity at the beginning of the 21st Century. Original published in 1981, this new, revised and updated celebratory edition of All Aboard! is welcome and highly recommended reading for toy train enthusiasts in general, and Lionel Train collectors in particular!

I have had several copies of the previous edition of this book but kept giving them away to neighbors of mine. It is a wonderful look at one of the oldest and most successful toy companies in the world: Lionel Trains. This book covers everything: humble beginnings, postwar boom, near destruction at the hands of famed veteran of the "Red Scare" Roy Cohn to it's present day owners. If you had Lionel trains as a child or have always loved them from afar I cannot tell you how much fun this book is. With stories on all of the most famous cars and the people behind the genius it's an engrossing read.