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Hardcover Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling Book
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ISBN: 1422196054

ISBN13: 9781422196052

Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling

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Format: Hardcover

Condition: Very Good

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Book Overview

"The best sales book of the year" - strategy+business magazine

That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.

In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes...

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Business Business & Investing Economics

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