Aligning Incentives, Information, and Choice: How to Optimize Health and Human Capital Performance

The "Jiffy" brand is a familiar brand to every housewife in America. What began almost 80 years ago in the kitchen of Mabel Holmes as she set about creating a biscuit mix so easy that even 'a man could do it', grew into a multi-million dollar commercial enterprise based on America's first packaged and prepared baking mix. "Jiffy: A Family Tradition - Mixing Business and Old-Fashioned Values" is the story of this American success story, as well as how the Holmes family went on to survive two World Wars, the Great Depression, personal tragedies, and the rapidly changing food industry. All this while maintaining their private and public integrity while engaged in enormous marketplace competition with food industry giants. Superbly researched and written by journalist Cynthia Furlong Reynolds and an inherently fascinating read, "Jiffy: A Family Tradition" is an informed and informative history of an American family and an American company that could well serve as a real-life example and inspiration for the entrepreneurs of today -- and tomorrow!

The incentive - it's not really an order. People can ignore them if they please - but why would they? "Aligning Incentives, Information, and Choice: How to Optimize Health and Human Capital Performance" is a through and scholarly examination of these incentives and how they are affecting society and society's health as a whole. Incentives steer human behavior in strange ways even if they aren't completely aware of their effects. "Aligning Incentives, Information, and Choice: How to Optimize Health and Human Capital Performance" is highly recommended to community library health collections and anyone who wants a deeper look into this strange trend.