Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identit [German]

by Carsten Rennhak

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Viele M rkte sind gegenw rtig von einer enormen Dynamik in den Erwartungs- und Bed rfnisstrukturen der Kunden gepr gt. Die Wettbewerbsintensit t versch rft sich. Diese Situation stellt Unternehmen vor die Herausforderung, den immer informierter und selektiver agierenden Kunden tats chliche - und idealerweise auch bindende - Leistungsvorteile zu vermitteln. Die lange etablierten Instrumente des bekannten Marketing-Mixes sind ersch pft, klassische Marketing-...

Format:Paperback

Language:German

ISBN:3838203429

ISBN13:9783838203423

Release Date:March 2012

Publisher:Ibidem Press

Length:196 Pages

Weight:0.53 lbs.

Dimensions:0.4" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identit [German]

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