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Paperback Airport Marketing Book
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ISBN: 036748370X

ISBN13: 9780367483708

Airport Marketing

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Format: Paperback

Condition: New

$54.23
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Book Overview

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.

It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic...

Related Subjects

Business Business & Investing Economics Transportation Travel

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