AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

by Katie King and Katie King

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Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.

AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice...

Format:Hardcover

Language:English

ISBN:1398602027

ISBN13:9781398602021

Release Date:January 2022

Publisher:Kogan Page

Length:288 Pages

Weight:1.29 lbs.

Dimensions:0.9" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

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