Dedication. Contributors. Preface. PART I - THINKING ABOUT STANDARDS. 1. INTRODUCTION: A NEW WORLD OF STANDARDS; L.Busch, J.Bingen. PART II - PUBLIC AND INTERNATIONAL STANDARDS. 2. The World Trade Organization; K.C. Kennedy. 3. CIRCULATIONS OF INSECURITY: Globalizing Food Standards in Historical Perspective; S. Ilcan, L. Phillips. 4. THE INTERNATIONAL OFFICE OF VINE AND WINE (OIV) AND THE WORLD TRADE ORGANIZATION (WTO): Standardization Issues in the...