Agents of Change

Agents of change is an interesting insight into the world of DC shoes and its athletes! it really shows how ahead of the game the brand has been over the last ten years or so, from ad's to product to team riders DC has been at the forefront and this book details it all. Buy it!!! you wont regret it!

This is (even for a cynical Brit!)a great book/review - if you are into any kind of action sports, then read this. Great stuff!

Finally someone takes the initiative to tell the story of a company that's corporate, but not really corporate. Not Microsoft or Enron or Nike or any of the Big Money companies but instead a down to earth story about a tiny little 100 million dollar company that has a story that's actually interesting. And if the story itself got boring (it never did) I could still just look at all the great photos. This is an important book for a number of reasons. It documents an era when sports in America are changing. It documents a company that stayed true to those sports. It is inspiring in a way that will show kids to follow their heart, and success will follow. Finally, it isn't a big marketing scam hidden under false pretenses. What you see with AGENTS OF CHANGE is what you get, and what you get is a great book for a book shelf or coffee table; skate park or corporate meeting room of any company who targets the youth demographic.

I was able to pick up Agents of Change and I was blown away by what I saw. Not only are the pictures up-to-date and unbelievable, but the spectrum of sports presented, from skateboarding, to snowboarding, surfing, and motocross, presents a compelling argument as to why this book is relevent at all. The story of DC shoes, from it's start in a garage with kids with a dream, is as much a part of the world of extreme sports as the athletes who drop from helicopters onto halfpipes or launch themselves off of snow-covered cliffs. Told in a compelling narrative with interviews, bios, and a history of the company's inception. This book reads like the story of the American dream. Three guys, no money just an idea, and how they turn that idea into a hundred million dollar-a-year company.This book is not just for people who love extreme sports. It's also for those of us who have dreams of one day changing the world--and making a killing at it.

Someone recommended this book to me, and even though I've never really followed extreme sports, I found this book fascinating. Agents of Change is a book that should be read by all athletes. It showcases the lives of some of the most talented skateboarders, snowboarders, surfers, BMXers and motorcross athletes, showing not only the hard work and challengese they face, but also the preserverance, determination and courage they have. The bios on the athletes capture the audience and the photo footage is amazing... I would purchase the book for the pictures and bios alone.The book also outlines the history of DC Shoes, a company that grew out of a garage and flourised into a multi-million a year company during a time when extreme sports were at their lowest popularity. DC has formed an amazing team that includes several of these atheletes and incorporates their ideas, suggestions and insight of these sports to better their designs. DC is an avid supporter of these sports and designs their products with the comfort, safety and coolness these sports warrant. The company started from the idea of Ken Block and Damon Way, (both avid skateboarders and snowboarders), with creating some cool logos on T-Shirts and with the insight and business savy of Clayton Blehm, was transformed into one of the strongest producers of gear for extreme sport athletes. This book could have provided much important information for all the dot-com industries that grew into huge companies overnight and crashed just as quickly about the importance of being realistic and conservative when starting a new company.