After Image
Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an... This description may be from another edition of this product.
Format:Hardcover
ISBN:1861975082
ISBN13:9781861975089
Release Date:January 2002
Publisher:Profile Books
Length:308 Pages
Weight:1.10 lbs.
Dimensions:9.4" x 1.1" x 6.4"
Customer Reviews
2 ratings
Changing from a 20th Century status and power driven environment to a 21st continuous learning and
Published by Thriftbooks.com User , 17 years ago
After Image is much more than a marketing and branding education. Grant communicates very powerfully the change in structure and thinking that is necessary for individuals and for us as whole to succeed in the 21st Century. His explaination of moving from a work/status ethic to a continuous learning/collaborative/networking ethic provides a structure for individuals, organizations and countries to base their readiness for the real work of the 21st Century.
After Image, creative insight into next generation branding.
Published by Thriftbooks.com User , 20 years ago
After Image is a must for any one who is into Branding & Marketing. The experience is so rich that it makes you feel like leveraging John Grant's expertise & masterly over the field within hours!
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