Advertising: A Very Short Introduction
(Part of the Very Short Introductions (#234) Series and Oxford's Very Short Introductions series Series)
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Book Overview
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some...
Format:Paperback
Language:English
ISBN:0199568928
ISBN13:9780199568925
Release Date:July 2010
Publisher:Oxford University Press
Length:160 Pages
Weight:0.70 lbs.
Dimensions:0.5" x 4.3" x 6.8"
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