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Paperback Advertising Book

ISBN: 1448870070

ISBN13: 9781448870073

Advertising

Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and magazine ads, posters and billboards, direct mail, and Internet ads. Readers learn how advertising works, including common techniques and approaches, and explore the debate about advertising's effects on...

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Format: Paperback

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Related Subjects

Children's Children's Books

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