Advertising: What Everyone Needs to Know(r)
(Part of the What Everyone Needs to Know Series)
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Book Overview
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more...
Format:Paperback
Language:English
ISBN:0190625899
ISBN13:9780190625894
Release Date:August 2017
Publisher:Oxford University Press, USA
Length:256 Pages
Weight:0.70 lbs.
Dimensions:0.6" x 5.4" x 8.2"
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