Advertising Uneasy Persuason
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.
Format:Hardcover
Language:English
ISBN:0465000789
ISBN13:9780465000784
Release Date:December 1984
Publisher:Basic Books
Length:288 Pages
Weight:1.45 lbs.
Customer Reviews
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Published by Thriftbooks.com User , 17 years ago
Whatever the stars are available for rating - they are not enough for the book. Deep, thoughtful, unbiased and with good humor. After being 15 years in advertising I've never thought that an outsider can have such an accurate view of our real processes and thinking. Author takes all the pains in studying the context of the ads (just browse the references - I've spent the whole day just making notes on them). To sum up: in my opinion Schudson to advertising is what Jaques Le Goff is to the Medieval History. If you rely on the "everyone knows that" type of knowledge - you'll have a lot of surprises.
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