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Paperback Advertising, the Media and Globalisation: A World in Motion Book
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ISBN: 0415668832

ISBN13: 9780415668835

Advertising, the Media and Globalisation: A World in Motion

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Format: Paperback

Condition: New

$54.64
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Book Overview

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.

It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.

Advertising attracts...

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Business Business & Investing Economics Social Science Social Sciences

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