Advertising Strategy: Creative Tactics from the Outside/In

by Jean Grow, Tom Altstiel, Jean M. Grow

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Format:Paperback

Language:English

ISBN:1412917964

ISBN13:9781412917964

Release Date:November 2005

Publisher:Sage Publications, Inc

Length:408 Pages

Weight:2.15 lbs.

Dimensions:0.8" x 8.0" x 11.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Marketing Marketing & Sales Media Studies Politics & Social Sciences Social Sciences Textbooks

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Advertising Strategy: Creative Tactics from the Outside/In

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