Advertising Promotion and Other Aspects of Integrated Marketing Communications
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Book Overview
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:1111580219
ISBN13:9781111580216
Release Date:January 2013
Publisher:Cengage Learning
Length:752 Pages
Weight:3.95 lbs.
Dimensions:1.2" x 8.4" x 11.1"
Customer Reviews
3 ratings
Came in fast and in great shape
Published by Thriftbooks.com User , 15 years ago
The book I purchased was used, but looks new. It was shipped fast. I would buy books again from this seller.
International Edition
Published by Thriftbooks.com User , 15 years ago
International Edition is exactly like the regular edition, only way cheaper! Seriously consider buying this instead!
A great all-around Marketing textbook
Published by Thriftbooks.com User , 17 years ago
This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout - two thumbs up!
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