Advertising: Principles & Practice
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Book Overview
Exceptionally real-world in focus--with examples, issues, and applications interlaced throughout--this best-selling introduction to both the theory and practice of advertising provides important... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0132224151
ISBN13:9780132224154
Release Date:January 2008
Publisher:Prentice Hall
Length:640 Pages
Weight:3.45 lbs.
Dimensions:1.2" x 8.6" x 11.1"
Customer Reviews
5 ratings
Needed this book for class
Published by Thriftbooks.com User , 14 years ago
It is a very simple text book. If it wasn't for taking a class that required it I would never buy it. You can find the same stuff by doing a google search.
good book
Published by Thriftbooks.com User , 14 years ago
The book had a ripped page but other than that it was good for a used book.
Great Bookd
Published by Thriftbooks.com User , 16 years ago
Book was exactly what i ordered. Arrived promtly with no issues at all. Would by from this buyer again.
Advert
Published by Thriftbooks.com User , 16 years ago
This book was the old version, but my teacher let it fly. It saved me about 120 bucks getting this one.
easy guide for advertising students.
Published by Thriftbooks.com User , 26 years ago
Every step expains the advertising basic component. It can help you understand the advertising.
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