Advertising Outdoors: Watch This Space!

by David Bernstein

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Book Overview

Outdoor advertising is one of the oldest and purest forms of communication. From the earliest painted Roman walls to the latest video walls and laser projections in Times Square and Piccadilly Circus, commercial signs have been ubiquitous. This text charts this dynamic exterior medium, looking at the art and ingenuity of art directors and copywriters who devise the artwork and ideas and exploring how their creative input drives an industry that supplies...

Format:Hardcover

Language:English

ISBN:0714836354

ISBN13:9780714836355

Release Date:October 1997

Publisher:Phaidon Press

Length:240 Pages

Weight:4.20 lbs.

Dimensions:1.1" x 10.3" x 11.8"

Age Range:13 years and up

Grade Range:Grade 8 to Postsecondary

Related Subjects

Accounting Accounting & Finance Advertising Arts, Music & Photography Business Business & Investing Design Graphic Design Marketing & Sales Politics & Social Sciences Social Science Social Sciences

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Advertising Outdoors: Watch This Space!

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