Advertising Methods and Mediums

by Thomas Herbert Russell

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Book Overview

First published in 1911, this guidebook provides a comprehensive overview of advertising strategies and tools for businesses and marketers in the early 20th century. Author Thomas Herbert Russell draws on his experience as an advertising executive to offer practical advice on creating effective campaigns, targeting specific audiences, and using emerging media like radio and motion pictures. A valuable historical resource for anyone interested in...

Format:Hardcover

Language:English

ISBN:1019575352

ISBN13:9781019575352

Release Date:July 2023

Publisher:Legare Street Press

Length:424 Pages

Weight:1.69 lbs.

Dimensions:0.9" x 6.1" x 9.2"

Related Subjects

Business Business & Investing History

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