Advertising Menswear: Masculinity and Fashion in the British Media Since 1945

by Paul Jobling

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Choice Outstanding Academic Title 2014

In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain...

Format:Paperback

Language:English

ISBN:1474254462

ISBN13:9781474254465

Release Date:July 2015

Publisher:Bloomsbury Academic

Length:272 Pages

Weight:1.20 lbs.

Dimensions:0.6" x 6.1" x 9.1"

Related Subjects

Design History Social Science Social Sciences

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Advertising Menswear: Masculinity and Fashion in the British Media Since 1945

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