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ISBN: 0765640902

ISBN13: 9780765640901

Advertising Media Planning: A Brand Management Approach

Name: Definitely recommend it!
Item: Advertising Media Planning: A Brand Management Approach
Rating: 5
Author: Thriftbooks.com User

by Larry D. Kelley, Donald W. Jugenheimer, Kim Sheehan, et al.

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Book Overview

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.

Full of current brand examples, the book is a "must-read" for all who will be involved in the media...

Format:Paperback

Language:English

ISBN:0765640902

ISBN13:9780765640901

Release Date:April 2015

Publisher:Routledge

Length:360 Pages

Weight:9.75 lbs.

Dimensions:0.8" x 6.0" x 8.9"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Economics Humor & Entertainment

Customer Reviews

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Definitely recommend it!

Published by Thriftbooks.com User , 15 years ago

If you want to learn everything about media planning, this is the book! Fluent, many examples and easy to understand...