Advertising Media A-To-Z

by Jim Surmanek

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A quick-access reference to every essential mediarelated term and concept

After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.

Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning,...

Format:Paperback

Language:English

ISBN:0071422145

ISBN13:9780071422147

Release Date:November 2003

Publisher:McGraw-Hill Companies

Length:368 Pages

Weight:1.03 lbs.

Dimensions:0.9" x 6.0" x 9.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Communication & Media Studies Dictionaries & Thesauruses Education & Reference Marketing & Sales Politics & Social Sciences

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