Advertising

ADVERTISING 2nd Edit, John S. Wright, Daniel S. Warner (McGraw-Hill, New York, 1962-1966) From the era of MAD MEN? This book, hardcover, from my personal collection, is still as entertaining as when I used it for a course in 1963. The book is full of interesting vintage media hype and technology. Someday when you have a yearning for old BURMA SHAVE technology give this book a look. It's fun to review the creation and function of advertising. An example of what attracted us way back then: a State Farm Insurance advertisement slogan "St. Louis Woman Tickled with Twisted Bumper," depicts a smiling matron in sensible shoes hugging her damaged car bumper. This, a good visual message for car insurance. ADVERTISING, the book, is a window back in time before our senses were blasted with in-your-face bling. I will admit a bias for the AFLAC duck.