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Paperback Advertising Management Book
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ISBN: 0765622602

ISBN13: 9780765622600

Advertising Management

by , , , et al.
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Format: Paperback

Condition: New

$82.99
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Book Overview

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management,...

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