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Hardcover Advertising Management Book
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ISBN: 1138178195

ISBN13: 9781138178199

Advertising Management

by , , , et al.
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Format: Hardcover

Condition: New

$180.00
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Book Overview

Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

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