Advertising Law and Regulation
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This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. It covers all aspects of the law as it affects advertising - from environmental claims, elections, and influencer marketing, to data protection and copywriting laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising, and there are sections given to the specific issues affecting platforms or channels, including digital advertising and its intermediaries.
Given the ever-evolving nature of media channels and how we consume content - alongside changes to consumer laws in the wake of the UK's departure from the European Union - this extensively revised 3rd edition is timely. It brings together in one convenient and easy to navigate volume, all the myriad laws and regulations touching on advertising in the UK.Format:Hardcover
Language:English
ISBN:1526515415
ISBN13:9781526515414
Release Date:April 2024
Publisher:Tottel Publishing
Length:1200 Pages
Weight:3.50 lbs.
Dimensions:2.2" x 6.2" x 9.8"
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