Advertising Interactively

While I wouldn't be so bold as to tell you that this book is the final word in online advertising, it does provide an important bridge for those advertisers who are making the shift from more traditional advertising approaches to the interactive online venue.This book serves as a guide to show readers around the rich media advertising landscape and delves into success models as well a ways of pre-determining consumer reactions to interactive element.The online world differs from traditional advertising (including much of the `passive based' online advertising of the recent past) and understanding how to construct interactive events, plan for feedback, allow the consumer to steer the `conversation' to their greatest benefit and how to grab that consumer's attention in the first place are all part of the fundamentals of this book.With over 12 years of experience constructing interactive programs and ads, I've narrowed down the learning curve and can help you to eliminate the mistakes and false conclusions that come with mastery.You have a message you want to get out to the world. Allow me to serve as your guide.