Advertising in America: The First 200 Years
From the earliest print ads for Ivory soap, Quaker oats and Kodak cameras, to today's ads for Polaroid and Jordache jeans, Advertising in America: the first 200 years presents an illustrated history of print advertising.
Format:Hardcover
Language:English
ISBN:0810911876
ISBN13:9780810911871
Release Date:January 1990
Publisher:ABRAMS
Length:288 Pages
Weight:4.10 lbs.
Dimensions:1.2" x 9.6" x 12.0"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Investing Marketing & SalesCustomer Reviews
1 rating
Thorough and fascinating history of American advertising
Published by Thriftbooks.com User , 25 years ago
Goodrum and Dalrymple detail, through text and pictures, the evolution of American advertising in a fascinating and easy-to-read way. Plus the pictures are very eye-catching. I just wish they'd kept the chapter on bad advertising.
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