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Paperback Advertising For Skeptics Book
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ISBN: 0999230735

ISBN13: 9780999230732

Advertising For Skeptics

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A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops...

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Format: Paperback

Condition: New

$12.18
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