Advertising Excellence

Name: great for school teaching
Item: Advertising Excellence (Mcgraw Hill Series in Marketing)
Rating: 5
Author: Thriftbooks.com User

by Courtland L. Bovée, John V. Thill, Marian Wood, et al.

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Book Overview

This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:007006847X

ISBN13:9780070068476

Release Date:January 1994

Publisher:McGraw-Hill Companies

Length:1 Pages

Weight:3.75 lbs.

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Education & Reference Marketing & Sales Textbooks

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great for school teaching

Published by Thriftbooks.com User , 25 years ago

it's a complete book, not to deep, but enough to over view advetising.presents theory and practice in a easy-to-learn form.i use it with my students, with very good results.

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Advertising Excellence

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