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Paperback Advertising Design by Medium: A Visual and Verbal Approach Book

ISBN: 1032183594

ISBN13: 9781032183596

Advertising Design by Medium: A Visual and Verbal Approach

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Format: Paperback

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Book Overview

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.

Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative...

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