Advertising: Critical Approaches

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Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

Split into three sections covering Foundations, Frameworks and Applications,...

Format:Paperback

Language:English

ISBN:0415535239

ISBN13:9780415535236

Release Date:December 2014

Publisher:Routledge

Length:228 Pages

Weight:1.00 lbs.

Dimensions:0.6" x 6.9" x 9.7"

Related Subjects

Business Business & Investing Social Science Social Sciences

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