Advertising as Multilingual Communication

by Helen Kelly-Holmes

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Book Overview

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from...

Format:Paperback

Language:English

ISBN:0230217060

ISBN13:9780230217065

Release Date:November 2004

Publisher:Palgrave MacMillan

Length:206 Pages

Weight:0.64 lbs.

Dimensions:0.5" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics Language Arts

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Advertising as Multilingual Communication

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