Advertising as Multilingual Communication

by Helen Kelly-Holmes

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Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0230217060

ISBN13:9780230217065

Release Date:November 2004

Publisher:Palgrave MacMillan

Length:206 Pages

Weight:0.64 lbs.

Dimensions:0.5" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics Language Arts

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Advertising as Multilingual Communication

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