Advertising and the World Wide Web
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0805831487
ISBN13:9780805831481
Release Date:April 1999
Publisher:Psychology Press
Length:328 Pages
Weight:1.45 lbs.
Dimensions:1.0" x 6.0" x 9.0"
Customer Reviews
1 rating
this the most up dated research in web marketing
Published by Thriftbooks.com User , 25 years ago
it is very difficult to get hold of a copy, but it is definately worth it! It takes you around the world of web ads and how teh consumers react to them. The Authors conclusion though tend to understimate all the other papers that were published in the book. Well deserved 5 star.
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