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Paperback Advertising and the Marketplace: An Economics Perspective Book
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ISBN: 1788978137

ISBN13: 9781788978132

Advertising and the Marketplace: An Economics Perspective

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Format: Paperback

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Book Overview

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the... This description may be from another edition of this product.

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Business Business & Investing

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