Advertising & the Business of Brands

by Beth Barnes, Bruce H. Bendiger, Ann Maxwell, et al.

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Book Overview

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.

Format:Paperback

Language:English

ISBN:1887229388

ISBN13:9781887229388

Release Date:March 2009

Publisher:Routledge

Length:680 Pages

Weight:3.50 lbs.

Dimensions:1.3" x 8.5" x 10.8"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Education & Reference Marketing & Sales Reference Textbooks

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