Advertising and Societies: Global Issues- Second Printing

by Katherine Toland Frith

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Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive...

Format:Paperback

Language:English

ISBN:0820462071

ISBN13:9780820462073

Release Date:April 2006

Publisher:Peter Lang Inc., International Academic Publi

Length:305 Pages

Weight:0.97 lbs.

Dimensions:0.8" x 6.3" x 9.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication Communication & Journalism Communications Education

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Advertising and Societies: Global Issues- Second Printing

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