Advertising and Satirical Culture in the Romantic Period
(Part of the Cambridge Studies in Romanticism Series)
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Book Overview
Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the...
Format:Hardcover
Language:English
ISBN:0521882141
ISBN13:9780521882149
Release Date:February 2008
Publisher:Cambridge University Press
Length:370 Pages
Weight:1.55 lbs.
Dimensions:0.9" x 5.8" x 9.0"
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