Advertising and Public Relations Research

by Donald W. Jugenheimer, Larry D. Kelley, Jerry C. Hudson, et al.

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Format:Paperback

Language:English

ISBN:0765636069

ISBN13:9780765636065

Release Date:March 2014

Publisher:Routledge

Length:376 Pages

Weight:1.65 lbs.

Dimensions:0.9" x 7.5" x 9.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Economics Marketing & Sales

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