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Paperback Advertising and Promotional Culture: Case Histories Book
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ISBN: 1137026235

ISBN13: 9781137026231

Advertising and Promotional Culture: Case Histories

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Format: Paperback

Condition: New

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Book Overview

This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how...

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Social Science Social Sciences

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