Advertising and Promotion: An Integrated Marketing Communications Perspective
Select Format
Select Condition 
Book Overview
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory.... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0070891303
ISBN13:9780070891302
Release Date:January 2014
Publisher:McGraw-Hill Education - Europe
Length:608 Pages
Weight:3.80 lbs.
Dimensions:10.9" x 1.1" x 8.6"
Customer Reviews
5 ratings
Use this seller!
Published by Thriftbooks.com User , 15 years ago
Very fast shipping, book looks brand new, great price! A pleasure to work with. Would definitely order from again. Thank you.
COMPREHENSIVE BOOK ABOUT INTEGRATING TRADITIONAL MEDIA
Published by Thriftbooks.com User , 16 years ago
This was a college text book I used over a year ago. It was great to point out the advantages and disadvantages of the various media. Since internet is now playing more into the marketing mix more than ever, I hope new editions expand of the integration of it into traditional media. Excellent resource I still kept after college.
Ties it all together well
Published by Thriftbooks.com User , 17 years ago
I found the soft cover cheaper originally but to my knowledge there's no difference between the two. The book ties advertising, pr, promotion, etc. together well all while giving real world examples with several illustrations and such. It's fairly easy to read and comprehend unlike other high-level marketing books.
Advertising Text Book
Published by Thriftbooks.com User , 17 years ago
This text book is written better than most. The writing style kept my interest better and it uses interesting examples.
Extensive in theory but current and entertaining
Published by Thriftbooks.com User , 25 years ago
This book is theoretical and full of examples of applied theories of advertising. It is presently being used at an AACSB accredited University in the Marketing department and students do enjoy it because of its current content and entertaining format.
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
