Advertising and Marketing in Theater

(Part of the Exploring Theater Series)

by George Capaccio

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Book Overview

The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.

Format:Paperback

Language:English

ISBN:1502634309

ISBN13:9781502634306

Release Date:December 2017

Publisher:Cavendish Square Publishing

Length:96 Pages

Weight:0.40 lbs.

Dimensions:0.2" x 5.9" x 8.9"

Age Range:12 to 17 years

Grade Range:Grades 7 to 12

Related Subjects

Children's Children's Books

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Advertising and Marketing in Theater

(Part of the Exploring Theater Series)

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