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Hardcover Advertising and Market Power Book

ISBN: 0674005805

ISBN13: 9780674005808

Advertising and Market Power

The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their...

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Format: Hardcover

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Related Subjects

Business Business & Investing

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