Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by Robert J. Morais and Timothy de Waal Malefyt

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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive...

Format:Paperback

Language:English

ISBN:0857852027

ISBN13:9780857852021

Release Date:September 2012

Publisher:Routledge

Length:200 Pages

Weight:0.75 lbs.

Dimensions:0.5" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Social Science Social Sciences

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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

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