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Hardcover Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives Book
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ISBN: 0857852019

ISBN13: 9780857852014

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive...

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Format: Hardcover

Condition: New

$180.00
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Business Business & Investing Social Science Social Sciences

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