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Paperback Advertising Account Planning: Planning and Managing Strategic Communication Campaigns Book
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ISBN: 1032164603

ISBN13: 9781032164601

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

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Format: Paperback

Condition: New

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Book Overview

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:

Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International...

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Business Business & Investing Economics

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