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Business & Investing Books > Marketing & Sales Books
Paperback Advertising Account Planning: Planning and Managing an IMC Campaign Book
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ISBN: 0765640368

ISBN13: 9780765640369

Advertising Account Planning: Planning and Managing an IMC Campaign

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Format: Paperback

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Book Overview

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Business Business & Investing Economics

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