Advances in Business and Management Forecasting
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The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based...
Format:Hardcover
Language:English
ISBN:1848555482
ISBN13:9781848555488
Release Date:May 2009
Publisher:Emerald Group Publishing
Length:270 Pages
Weight:1.30 lbs.
Dimensions:1.0" x 6.0" x 9.0"
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