Advances in Advertising Research (Vol. III): Current Insights and Future Trends
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Book Overview
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against...
Format:Paperback
Language:English
ISBN:3834946494
ISBN13:9783834946492
Release Date:July 2014
Publisher:Gabler Verlag
Length:436 Pages
Weight:1.37 lbs.
Dimensions:0.9" x 6.1" x 9.2"
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