Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0138519404
ISBN13:9780138519407
Release Date:October 1990
Publisher:Prentice Hall
Length:563 Pages
Weight:2.75 lbs.
Dimensions:1.1" x 8.3" x 10.3"
Customer Reviews
1 rating
Useful textbooks for marketing intermediates
Published by Thriftbooks.com User , 22 years ago
It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. This book can slove a specific marketing problem in a problem solving manner.
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