Adscam
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Book Overview
In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising...
Format:Paperback
Language:English
ISBN:0999230743
ISBN13:9780999230749
Release Date:September 2022
Publisher:Type a Group, LLC
Length:114 Pages
Weight:0.36 lbs.
Dimensions:0.2" x 6.0" x 9.0"
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